The Potential for Secondary Market Research Is Still Underestimated
The potential for secondary market research is still underestimated. This business decisions can be adequately protected, exclusive information is more necessary than ever. carry goods in the past, consuming primary research to clarify these complex issues, is now the secondary research, a set of alternative. Based on the case study “Monitoring the Information Economy” which created TNS Business Intelligence for the Federal Ministry of Economics and Technology, the article shows, has what potential a long-standing conducted desk research and the problems of it can be solved.
Tags:business decisions, Business Intelligence for the Federal Ministry, market research


