Growth Against the Trend: Iglo Reports Positive Interim Balance

Hamburg looks – again iglo back on a successful first half year: compared to 2009 showed the deep specialist sales growth of 3.5 percent [1]. This has iglo performed significantly better than the German market for frozen food products: where sales declined compared to 2009 decreased by 1.5 percent. “The consistent focus on our core competencies, the development of our classic product, but also the intensive work on new business development have enabled this growth,” says managing director Martina iglo Sandrock the positive half-yearly balance sheet.

Revenue gains through innovative products

Earlier this year, introduced its iglo TK-range poultry, comprising a total of nine innovative and delicious products, including Chicken Nuggets, Crispy Chicken and Chicken Country. It has allowed food manufacturers in recent months, a new market open up extraordinary success and increase its market share by 2.4 percent [2]: “In this area we have our sales in a short time more than doubled – an excellent interim results,” said Martina Sand Rock.

Furthermore, the No. 1 brand in frozen fish and frozen vegetables

Even in the established ranges, the business of iglo has developed positively. With market shares of 20 percent for frozen fish [3] and 34 percent for telecommunications vegetables [3] was the deep-specialist consolidate his pole position. Was particularly successful iglo with his classic, the fish sticks. Here the market share is now around 54 percent [3], which makes iglo the strong leader for this product. As early as 2009 also high-quality salmon fillet sticks were among the growth drivers in the fish sector. They are bought mainly by pleasure-and lifestyle-oriented consumers.

In view of the vegetable segment was able to assert itself as the undisputed market leader iglo for TK and TK-spinach-herb, where much of the market share of food specialists now at 62 and 58 percent [3]. The popular iglo vegetable ideas have contributed to sales growth. This trend has iglo taken up and extended the product line in September, three new variants, the Greek pan, the pan and the Thai Tasty Mushrooms.

As a driver of positive sales development manager sees Martina Sandrock igloos not only exceptionally high brand strength and presence, but also the comprehensive formulation expertise of the company and the freshness of the products, guaranteed by innovative manufacturing processes. This iglo a valuable contribution to the diet of its consumers. “Who buys iglo, buys the highest quality. The success of our products are brand promise this right – because we want to continue in the future,” said Sand Rock.